Breweries In Mexico
BREWERIES IN MEXICO
FEMSA - is a general beverage corporation whose roots date to back to 1890 and the first large Mexican brewery, Cervecería Cuauhtémoc in Monterrey. With their brands Tecate, Sol, Dos Equis, Carta Blanca, Superior, Indio, Bohemia and Noche Buena. FEMSA Cerveza is the holder of a brewery company, the Cuauhtémoc Moctezuma Brewery. It is owned by Fomento Económico Mexicano, S.A. (FEMSA) (cerveza is Spanish for beer). It is the second largest brewer in Mexico. It was announced in January 16, 2006 that FEMSA Cerveza would acquire 68% of Cervejarias Kaiser from Molson Coors.
Grupo Modelo - has fewer brands but a larger part of the Mexican beer export market with Corona, Corona Light, Negra Modelo, Modelo Especial, and Pacífico, their five export brands. They also brew brands intended solely for the domestic market: Victoria (a recent advertising campaign for this brand was centered around the fact that it is unavailable abroad); Estrella (a local beer found only in the west of the country; and León and Montejo (originally local to Yucatán but nowadays available nationwide). Grupo Modelo is 51 per cent owned by Anheuser-Busch but, due to a special arrangement, control of the company remains with Modelo’s Mexican shareholders